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North West Bylines
Home Politics Opinion

Hopium from Hay – relax, everyone, we just have to change the narrative: unfounded optimism at the 2025 Hay Festival

The Hay Festival offers optimism and business as usual but isn't it time for realism and action?

Fiona Atkinson by Fiona Atkinson
03-06-2025 14:08 - Updated on 04-06-2025 11:08
in Opinion
Reading Time: 5 mins read
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A blue H, purple A and yellow E in a field

image by Andrew Lih. CC BY-SA 3.0

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The Hay-on-Wye Hay Festival: The huge marquees, the billowing flags, the jolly deckchairs – an invitation to talk, read, think and, to quote this year’s theme, to ‘explore a world of different…’  

Hay Festival exhorts us to ‘not go with the flow. Be the flow’ and promises to ‘create space for challenging conversations’. But where were these spaces? I looked for them.

 If Hay wants us to ’look at the world differently’ surely there needs to be a space for more radical conversations? We are living in serious times yet many of the speakers and interviewers were intent on finding optimism at the expense of being honest. None of the speakers in this white-tented-echo-chamber factored in the threat of climate breakdown to their work, their lives, their future. Someone has vacuum packed their ideas to keep them uncontaminated from the fires, floods and droughts that are right now ruining harvests, destroying homes and threatening all the systems that keep us alive.  

The speakers didn’t offer solutions to our broken system

First up, Alistair Campbell, who started well: ‘Our politics is broken’ he declared. No-one was arguing. But sadly, and illogically he ended by urging us to vote. Well, he would, wouldn’t he? The system may be broken but it has served him well. The compiler of the ‘dodgy dossier’ that led to an illegal war can come to Hay  to sell his book with no real opportunity for any of us with memories to challenge him, beyond perhaps one pithy question if we catch the eye of the guy with the mic. 

Tony Juniper from Natural England and sidekicks cheered themselves up with an oft-repeated mantra: ‘We can change the narrative’ but offered no insight into how we might do that. If someone like him can’t, if Caroline Lucas has to leave parliament to work on climate, how do we as ordinary people ‘change the narrative’? 

Hay is full of writers, politicians, thinkers and NonGovernmental Organization (NGO) leaders all agreeing we have to change the bloody narrative. Without enough radical voices, Hay is a bubble of well-informed people who already vote, volunteer, and write to their MPs and who clap politely when told to go away and do more of the same. What does it take for Brits to fall out of love with being told to keep calm and carry on? 

Then off to listen to Lord Browne. At least he seemed to be facing up to climate breakdown – was this going to be the space for a challenging conversation? Despite admitting that ‘it may be too late’, that we are 25 years behind where we should be and so ‘we have to prep for 3’, perhaps ‘5 degrees’ – a death sentence for billions – he ended by telling us that any action we take needs to be within the law. At that point it would have been good to jump into a space for a challenging conversation given how Lord Browne’s private life has benefited so greatly from the law-breaking of gay rights activists. 

round plaque on a wall, blue with rainbow circles around it' the text on the plaque: The campaign for homosexual equality held its first public meeting in this library- a milestone struggle for LGBTQ+ rights 30 July 1971
Equality

The fight for LGBTQ+ rights got a significant boost in Burnley in 1971 – and Burnley continues the good work

by Anna Schurer
24 March 2023 - Updated on 6 October 2024

So many words, so much hope 

Meanwhile the dying Wye snakes past the festival site. So many words, so much hope and yet the fact is, it’s still dying. Thousands who come to Hay every year love that river. But what can they do? Vote? Write a letter? Buy another book? Sign up in the Save the Wye tent?

Different voices with radical strategies 

Audiences asked, ‘But what can we do?’ Writers produced checklists for action that pose no threat to business as usual. I ached for some ruthless honesty about the problems we face. Instead, what I got was speakers stuck on an optimism-pessimism continuum instead of a truth-lies continuum. Different voices with radical strategies need to be heard. More people without a book to sell but who have published key papers need to be there, like Professor Tim Lang, who writes on Food Policy and sustainable food diets and can give audiences an insight into sustainable food sourcing. Some things are moving too fast to wait for books to be churned out of the publishing process. 

Only by fearlessly facing the hardest truths, exposing misinformation and avoiding unfounded optimism can festivals like Hay stand a chance of being remotely relevant to what we are living through.

The BBC offered entertainment rather than education

And I just realised I forgot to mention the BBC offerings. I wandered into the One Show – sorry – the Today programme – recorded live from the BBC tent. Heavy on entertainment, light on education and information and so irrelevant, no wonder I forgot about it…

The shift in focus to entertainment (social media, instant gratification and lost attention spans) has infiltrated the representation of the festival, specifically from the BBC broadcast which was heavy on entertainment and light on education, when we need more education and less instant entertainment, a time when people need to fight to have their voices heard to make a change.

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Fiona Atkinson

Fiona Atkinson

Fiona Atkinson lives in Cumbria, a county where she worked for most of her life in education. She left teaching to finish the children’s novel she’d always dreamed of writing but when climate breakdown clamoured more loudly for attention, she immersed herself instead in climate campaigning, becoming a spokesperson for Insulate Britain and then Just Stop Oil. Follow Fiona on BlueSky

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