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North West Bylines
Home Politics Brexit

New campaign launches on 10th Anniversary of EU referendum

On the 10th anniversary of the Brexit vote, a grassroot campaign calls on those who changed their minds about leaving to join the call to rejoin

Daniel Laycock by Daniel Laycock
23-06-2026 18:22
in Brexit
Reading Time: 3 mins read
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twelve yellow stars in a circle on a dark blue background, and in white 'Rejoiner Now' in the circle

Picture provided by author

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A new grassroots campaign has launched today to mark the 10th anniversary of the 2016 EU referendum, giving a national platform to people who voted Leave but now believe the UK should rejoin the European Union.

The Rejoiner Now campaign will bring together thousands of voters from across the political spectrum who say they have changed their minds after a decade of what they describe as “broken promises, economic damage, and declining global influence” following Brexit on 23 June 2016.

Daniel Laycock, Founder for Rejoiner Now said, “Ten years ago, millions of people voted Leave in good faith, like myself. With many who now feel let down by those broken promises. 

The ‘oven ready’ deal that never was

The country was told we would have oven-ready deals and were promised economic prosperity, more money into our public services, more control of our borders and a stronger sovereign country. Instead, they’ve seen rising food and energy prices, falling investment, a stagnant economy and a Britain that feels smaller on the world stage.

Leaving the EU has left Britain poorer, more divided, and weaker.

Rejoiner Now exists to give these voters a voice. It takes courage to say you’ve changed your mind, and we want the country to hear them.”


The new campaign group says these stories will help “shift the national conversation from blame to honesty, and from division to solutions”.

dark blue background, yellow stars with Rejoiner Now in the circle on the left, and on the right 'changed your mind? change our future'
Rejoiner now full logo. Picture provided by author


The new campaign group says these stories will help “shift the national conversation from blame to honesty, and from division to solutions”.

Rejoiner Now argues that the 10‑year anniversary is a moment for the country to reflect on the real‑world consequences of Brexit and consider a new path.

Daniel Laycock added: “This isn’t about reliving old battles. It’s about acknowledging reality after ten years of Brexit that hasn’t delivered what was promised; more and more Leave voters are saying the same thing: it’s time to put Britain back where it belongs – back in the heart of Europe.”


EU flag with an x on one of the stars
Brexit

Ten years after the referendum, how Brexit could have been done differently

by Renaud Foucart
23 June 2026 - Updated on 30 July 2026
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