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Home News Equality

Tall Poppy Syndrome: the price ambitious women pay for success

New research finds almost 90% of women worldwide are penalised and undermined because of their achievements at work.

North West BylinesbyNorth West Bylines
08-03-2023 09:01
in Equality
Reading Time: 10 mins
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One red poppy flower towering above the others around it to depict tall poppy syndrome.

Photo by Travel Photographer on StockSnap, licensed under public domain

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On 1 March, Women of Influence+ – a leading global organisation committed to advancing gender equity in the workplace – released its ground-breaking findings from The Tallest Poppy study.  

The first international research project of its kind, The Tallest Poppy uncovers the consequences of Tall Poppy Syndrome and the impact it has on women in the workplace worldwide. Tall Poppy Syndrome occurs when people are attacked, resented, disliked, criticised, or cut down because of their achievements and/or success.

According to the study’s findings, almost 90% (86.8%) of respondents experienced this phenomenon at work. The study heard from thousands of working women from all demographics and professions in 103 countries to determine how their mental health, well-being, engagement, and performance are affected by interactions with their clients, colleagues, and leaders surrounding their success and accomplishments. 

The Tallest Poppy reveals that women who are successful are being bullied and belittled, challenged on their successes, and made to feel as though it’s not their place to take up so much space. 

“Our data tells an eye-opening story about how Tall Poppy Syndrome negatively impacts ambitious, high-performing women, and what this means for organisations. When reading through stories about personal experiences from respondents, we noted a recurring theme: those who had, or are, experiencing Tall Poppy Syndrome did not know these phenomena had a name. Not only does our data reveal the negative effects of being cut down because of one’s achievements, it helps us understand how the cutting is being done, who is most likely to do the cutting, and most importantly, legitimises the experiences of women who, in many cases, have experienced this throughout their careers.”

Dr Rumeet Billan, CEO Women of Influence+ and author of the study

Cutting down Tall Poppies: who is holding the shears?

An inphographic document with a poppy flower in the middle. The title is 'the tallest poppy'
Infographic by Women of Influence+, used with permission

“According to initial feedback and comments from respondents about Tall Poppy Syndrome, many believe that women are most likely to cut down other women because of their success and ambitions, our data tells a different story,” said Dr Billan.

The Tallest Poppy study found that men in leadership positions were more likely to penalise or undermine women due to their success. Women, on the other hand, were more likely to cut down peers or colleagues. 

The act of ‘cutting’ someone down because of their achievements or success manifests in the workplace in a number of different ways. Any or all of these actions are a form of ‘cutting’ and contribute to Tall Poppy Syndrome:

  • 77% of respondents had their achievements downplayed
  • 72.4% of respondents were left out of meetings and discussions or were ignored
  • 70.7% said they were undermined because of their achievement(s) 
  • 68.3% had their achievement(s) dismissed
  • 66.1% said others took credit for their work

Additional ways people experience Tall Poppy Syndrome include: belittling, being silenced, disparaging comments, and microaggressions.

The impact of Tall Poppy Syndrome

Experiencing Tall Poppy Syndrome is detrimental to a woman’s self-confidence and well-being. Of the respondents surveyed:

  • Almost 90% (85.6%) indicated that their stress had increased because of Tall Poppy Syndrome
  • 73.8% indicated it had a negative impact on their mental health
  • 66.2% cited lower self-confidence

Other effects include feelings of isolation and burnout, and the lack of desire to share or celebrate one’s success or accomplishments.

This phenomenon has a direct impact on productivity and, if not dealt with, can damage an organisation’s culture. According to the study, top talent will burnout, check out, and ultimately leave.

“Organisations often talk about the ‘war for top talent,’ when instead, there should be a focus on retaining top talent,” said Dr. Billan. “As a result of Tall Poppy Syndrome, high-performers are minimising their skills and accomplishments, 60.5% of those who responded to our survey believe they will be penalised if they are perceived as ambitious at work. When ambitious workers find themselves in an environment where excelling is penalised, their productivity will be impacted, and they will have one foot out the door. This not only negatively impacts the individual, but the organisation as well.”

  • Almost 70% (67.8%) of respondents looked for a new role/job and 50% left their previous role/job
  • 75% agreed that experiencing Tall Poppy Syndrome at work impacted their productivity
  • Almost 80% (77.5%) said their experience with Tall Poppy Syndrome created a culture of distrust

When the goal is productivity and the impact is the bottom line, understandably, no organisation would want to allow Tall Poppy Syndrome to continue in their place of work. 

What can organisations do to counter Tall Poppy Syndrome?

Who better to look to for the solution, than those experiencing the impacts of Tall Poppy Syndrome first-hand? When given the opportunity to weigh in about how organisations should be handling this, a few respondents threw their hands up in frustration and resignation. 

“I really don’t know,” one said. “I wish I knew.” Others added: “I honestly have no idea,” “I wish I had an answer for you.” 

A large room with women sitting by tables that have food on them
someone reading a Tallest Poppy leaflet, sat at a table with cutlery and a mug on it.

The Tallest Poppy Breakfast event. In the photo on the far left: Laura Williams, Founder and Managing Partner, Williams HR LawDean Wanda Costen, Dean of the Stephen J.R. Smith School of Business at Queen’s UniversityDr. Rumeet Billan, CEO, Women of Influence+. Photos by Women of Influence+, used with permission

But, many others offered up well-thought-out solutions. The responses came in loud and clear. Women are calling for change and accountability:

  • Raise awareness – this phenomenon has a name: Tall Poppy Syndrome

Organisations must listen when someone comes forward with a report of being cut down or diminished in the workplace. “Listen to your employees,” said one respondent. “Name it. Talk about it. Share how it’s unacceptable and why. What it does to people, teams, and the organisation’s success and culture,” said another. 

  • Hold people accountable

Paying lip service to reports of Tall Poppy Syndrome is a disservice to organisations’ top talent. Action should be real and impactful. “Stop talking and take action,” said a respondent. “Hold people accountable for their actions,” said another. “Recognise it. Recognise that women are treated differently when successful.” 

  • Set a standard of transparency

Whether that means being transparent when it comes to salaries, opportunities for promotions and advancement, or ensuring all employees are held to equal and equitable standards, transparency will do much to remedy Tall Poppy Syndrome in the workplace. “Create a culture of trust and transparency,” said one respondent.

  • Adopt zero tolerance

No employee should be made to feel less than because they are working hard. In some cases, respondents shared that they were told their accomplishments were making others “look bad.” Success is not something to be blamed and shamed. It is not something that should be downplayed, ignored, or attacked. “Don’t look the other way,” said one respondent. “Acknowledge it happens, create a clear understanding of what it is and how to identify it, and create a culture of zero tolerance.” This can aid in creating and fostering a culture of trust and belonging.

  • Invest in training for all employees and celebrate wins

“Spend more time and money investing in women training programs, retention programs, and sponsorship (not just mentorship),” said one respondent. Respondents suggested emotional intelligence, communication, bias awareness, and psychological safety as topics that training should focus on. Make a practice of celebrating wins, recognising, and acknowledging people the way they want to be acknowledged, and create a culture where it’s safe and encouraged to succeed. “Normalise promoting qualified women into positions of power.” And, as one respondent said, “SUPPORT WOMEN.”

The Tallest Poppy study demonstrates that Tall Poppy Syndrome is an issue impacting women in the workplace across countries, organisations, industries, and sectors. No organisation or individual is completely immune to it.

During a time when women are burned out, stressed out, and fed up, organisations can no longer afford to drag their feet or turn the other way. 


This is a press release from the Women of Influence+ website. 

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